Роль государственно-частного партнерства в становлении регионального брендинга
Аннотация
The article argues that rising of importance of regional branding could be done by the method of public-private partnership. There are shown the problems and contradictions of involving the government bodies and business-community into the development of regional branding through integrated marketing communications.
{$label}:
государственно-частное партнерство,
интегрированные маркетинговые коммуникации,
региональная экономическая политика,
региональный брендинг
The role of public-private partnership in the development of regional branding
UDK: 332.025; 339.138
page. 200-205
page. 200-205
Tsymbal Victor Alekseevich, Tsymbal Victoria Gennadyevna
Abstract
The article argues that rising of importance of regional branding could be done by the method of public-private partnership. There are shown the problems and contradictions of involving the government bodies and business-community into the development of regional branding through integrated marketing communications.